Unexpected realizations after a comprehensive review of my 2017 site metrics
I usually start the beginning of the year by reviewing metrics for the previous year. These metrics help me better understand my readers, the trending topics and issues, and other points of interest. In 2017, my site averaged 2,300 page views a day. The average reader is a 30-year-old female living in New York using Chrome on a Windows PC who identifies as a technophile. Looking at the metrics, I had some unexpected realizations. First, these topics seem to emerge as the most popular: Swagger, agile, quick reference guides, trends, plain language, and tech writing careers. Longer posts, usually 1,600+ words, are more frequently read. Titles with words that include "fail" or "realizations" or "limits" or other contrarian triggers get more reads. Social media traffic is small compared to organic search. And finally, no common narrative pattern emerged in the posts other than a simple relevance technique in the intro, which I usually always start with.
New STC Intercom article: How to Research What You Need to Learn to Be Successful as a Technical Writer
I published an article in the most recent issue of STC's Intercom magazine titled "How to Research What You Need to Learn to Be Successful as a Technical Writer" (Nov/Dec 2017). The article explores the approach I take in "researching" topics at work to gather the information needed for documentation.
What technical writing trends will we see in 2018?
Looking at technical writing trends is always a popular topic. Now that 2017 is wrapping up, let's review some tech comm highlights for the year and outline some trends in technical communication for 2018.
Part VIII: Conclusion
It's time to wrap up this essay with some concluding thoughts and takeaways. I also list the references here for more reading.
Part VI: Deepening documentation's value by simplifying complexity
Technical writers can also deepen the value of the documentation they create by focusing on areas of complexity to users. Complexity not only involves articulating the "string theory" parts of a system but also formulating the content in a way that users, regardless of their level, can understand. The task of simplifying complexity can only be achieved by leveraging many perspectives across groups; thus, focusing on simplifying complexity will also achieve goals around enabling information flow and improving the customer experience.
Part V: Influencing the content experience
Content experience — influencing the content across all touchpoints in the customer's journey — is another area where tech writers can add more value. This roots the tech writer's contributions in content development activities, not merely information flow. However, given the expanded bandwidth that cross-functional contributions require, these efforts require backing from customer satisfaction groups in the organization. Additionally, despite the good fit of docs to influence the customer experience, companies still primarily want someone to write clear docs, not necessarily someone to address the customer experience.
Part IV: Enabling information flow
Technical writers can add more value by encouraging information flow across disparate groups within an organization (such as Support, Engineering, Marketing, Training, Field Engineering, and more). Encouraging information flow not only empowers these groups with better knowledge, it also encourages them to share feedback and input that dramatically improves the documentation. However, information flow alone is too tenuous of a value to attribute to technical writers, and probably only applies to large organizations.
Part III: Determining value through usage
Documentation is valuable. It derives this value not from a carefully measured financial ROI, which is impractical to measure, but from the perceived value by the many groups within the company that use the documentation. But even though documentation has value from perceived usage, it might not have more value relative to other organizational resources that are also used by the same groups. As such, arguments about value based on usage fall short. Tech comm must seek for additional forms of value to tip the balance.
Part II: Reviewing past research
Before jumping into the value debate, I want to review some of the research that has been done previously. With this topic, the STC's academic publications have a rich history of study and exploration.
Part I: Introduction to the series
In this essay, I explore arguments for the value of documentation and technical writers in an organization. Although metrics usually fall short as a way to measure value, documentation's value can be established in part through usage. Technical writers can also contribute value by enabling information flow, influencing the content touchpoints along the user's journey, and by simplifying complexity for users.
Why is TC Camp's unconference format so popular? Interview with Liz Fraley, TC Camp Founder
TC Camp 2018 is just around the corner (Jan 26-27, 2018). Liz Fraley started the TC Camp unconference out of a growing dissatisfaction with other conferences. She modeled TC Camp after another camp that was low-cost, run by a non-profit, and intended to better the community. TC Camp's popularity arises from its unconference format — it places more focus on the attendees instead of juried presentations. As long as you participate, vote, and interact in the discussions, you're guaranteed to connect.
Write the Docs Podcast episode 12: Founding ideas behind Write the Docs
In this episode, we chat with Eric Holscher (WTD cofounder) and Mikey Ariel (WTD Europe organizer) about the Write the Docs community itself, including origins, founding ideas, goals, challenges, trends, and roadmaps for the community. We dive specifically into idea of diversity of roles (and the term 'documentarian'), the way open source principles inform the community's core values, balancing individual freedom to contribute on one's own terms with the expectations of the WTD experience, and more.
How to become a voracious reader
Voracious reading begins with voracious thinking. Asking questions gives us a purpose and drive for reading.
Write the Docs Podcast episode 11: Exploring the Mozilla Developer Network's Web Docs project
In this episode of the Write the Docs podcast, we chat with Kadir Topal, product manager for Mozilla Developer Network Web Docs project, about how they manage their large body of documentation for web developers. The MDN project provides standards-based documentation around web development topics (for example, HTML, CSS, and JS) intended for web developers, with the goal of producing consistent experiences for users across web browsers. Kadir gives us an inside look into the challenges, goals, and roadmap with this project.
How do you communicate user progress in a course without a Learning Management System (LMS)?
When you don't have a system that logs users in and tracks their progress, it can be a challenge to show their progress in a course. However, rather than showing progress through completed pages, quizzes, or other interactive exercises, progress can also be measured through larger user goals that extend beyond the course. In the case of my API documentation course, the user's goal is to break into the field of API documentation, not so much to finish a course. Breaking into API documentation requires users to build a compelling portfolio, which is how I'm choosing to measure the user's progress.