Here are the principles covered in the course.

Creating content

  • Freeze-Flight-Fight-Forfeit
  • Readability
  • Legibility
  • Signal-to-Noise Ratio
  • Picture Superiority Effect
  • Performance Load
  • Personas
  • Normal Distribution
  • Design by committee
  • Depth of processing
  • Iteration

Organizing content

  • Modularity
  • Hierarchy
  • Five Hat Racks
  • Progressive Disclosure
  • Entry point
  • Desire line
  • Wayfinding
  • Immersion
  • Consistency
  • Forgiveness

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