Every piece of content matters - an interview with Gerry McGovern | Information & Design
Listened to this podcast last night and this morning. Gerry McGovern talks about the importance of "care words" on a website. These words are the content people are looking for but aren't using in the search engines. He says finding the right words to match what the customer is looking for can make a huge impact on how the customer interprets the relevance of the site. For those non-podcast listeners, Gaffney transcribes the podcast too.
About Tom Johnson
I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.
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